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Welcome to the essential beer-style training for those who want to lead in food and beverage.

Sense of Beer Style

100+ Shows

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Listen or Watch

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SOBS not Snobs

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North American Guild of Beer Writers 2023 Best Technical Podcast

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100+ Shows - Listen or Watch - SOBS not Snobs - North American Guild of Beer Writers 2023 Best Technical Podcast -

You have found the show that takes you through the Beer Judge Certification Style Guidelines one style...one show at a time. Welcome.
— Julia and Jeremy

Are you a SOB?…Why Be A SOB…

Into learning about beer = SOB

Or…If you’re a gatekeeper because you know more about beer than others = SNOB

Be a SOB not a SNOB

SOBs are always learning, helping others and sharing beer love with others.

Prepisodes overview foundational knowledge mentioned in the beer style guidelines. They cover the basis of essential beer sensory, brewing process and beer ingredients.

Stylecasts cover each beer style from the 2021 Beer Judge Certification Program guidelines. Herz and Storton also cover ideal glassware, serving temperature, and food pairing suggestions.

Subscribe and listen on Apple Podcasts, SpotifyAmazon.

Video via Spotify and YouTube.

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“Fantastic! Thank you for doing this, it’s absolutely inspiring.”

-Lana Svitankkova, Certified Cicerone®, BJCP, and International Beer Judge

“It’s like I’m studying while I’m driving. I loved every second of it!”

Carl Bundy - Certified Cicerone®

“Studying while driving is possible thanks to Sense of Beer Style.”

Bernardo Sequiera - Certified Cicerone® & Brewer at Cadejo Brewing, El Salvador

“Well done both of you! This p’cast has a feel that’s genuine and unforced. I’ve listed to three today as I’ve worked.”

- Suzanne Schalow, CEO craft beer cellar

Photo credit: Suzanne Schalow LinkedIn

“I’m really enjoying your new podcast #senseofbeerstyle. My knowledge is growing with every show.”

Lotte Peplow, Brewers Association American Craft Beer Ambassador to Europe

Photo Credit: Lotte Peplow LinkIn

Endorsements

“So cool, so well done…I’m simply impressed and want to watch and soak them all up!”

Laura Lodge - Co-founder StarABrewery

Meet the Team

  • Jeremy Storton

    Show Co-Host

    Jeremy Storton
  • Julia Herz

    Show Co-Host

    Julia Herz

Updates

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