It’s Easy To Invest in Your Thirst for
Beer Knowledge!
100+ Shows
Each of the Beer Judge Certification Program styles
Sense of Beer Style
100+ Shows
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Listen or Watch
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SOBS not Snobs
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North American Guild of Beer Writers 2023 Best Technical Podcast
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100+ Shows - Listen or Watch - SOBS not Snobs - North American Guild of Beer Writers 2023 Best Technical Podcast -
“The definitive beer style education library for your beer studies, appreciation, and those who want to lead.”
Sense of Beer Style videos cover each beer style from the Beer Judge Certification Program guidelines. Watch and learn as Herz and Storton take you on a 360 degree view of EACH beer style plus cover ideal glassware, serving temperature, and food pairing suggestions. These shows are THE way to master beer style study, one style, one show at a time.
Listen or Watch
The Beer Style Guidelines published by the Beer Judge Certification Program (BJCP) provide a comprehensive, standardized framework for defining, categorizing, and evaluating beer styles from around the world. They cover historical background, style evolution, sensory expectations (aroma, appearance, flavor, mouthfeel), vital statistics (such as gravity, bitterness, color, and alcohol), and common ingredients and processes for each style. These guidelines are highly relevant for beer studies
Get anytime access to Sense of Beer Style's top rated podcast that takes you through each beer style from the Beer Judge Certification Program guidelines. Herz and Storton also cover ideal glassware, serving temperature, and food pairing suggestions.
Are you a SOB?…Why Be A SOB…
Into learning about beer = SOB
Or…If you’re a gatekeeper because you know more about beer than others = SNOB
Be a SOB not a SNOB
SOBs are always learning, helping others and sharing beer love with others.
Endorsements
“Fantastic! Thank you for doing this, it’s absolutely inspiring.”
-Lana Svitankkova, Certified Cicerone®, BJCP, and International Beer Judge
“It’s like I’m studying while I’m driving. I loved every second of it!”
-Carl Bundy, Certified Cicerone®
“Studying while driving is possible thanks to Sense of Beer Style.”
-Bernardo Sequiera, Certified Cicerone® & Brewer at Cadejo Brewing, El Salvador
“Well done both of you! This p’cast has a feel that’s genuine and unforced. I’ve listed to three today as I’ve worked.”
- Suzanne Schalow, Advanced Cicerone®, CEO craft beer cellar
“I’m really enjoying your new podcast #senseofbeerstyle. My knowledge is growing with every show.”
-Lotte Peplow, Brewers Association American Craft Beer Ambassador to Europe
“So cool, so well done…I’m simply impressed and want to watch and soak them all up!”
-Laura Lodge, Co-founder Start A Brewery
Meet the Team
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Jeremy Storton
Show Co-Host

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Julia Herz
Show Co-Host

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